Monday, September 2, 2013

Tomato Automotive Advertisment 2013

 Every year I design a 2-page spread advertising my dad's business in the Korean Yellow Pages. It's not the best thing in the world, but it definitely gives me the opportunity to see my level of improvement from year to year, and I'm definitely come to learn that becoming a mature, professional artist doesn't only mean having freakishly great technique, but knowing how and when to simplify the composition to the essentials without sacrificing the richness of the idea. Now, I obviously haven't fully realized all of that yet, but comparing the old ads I did in the past two years to this one, I can tell I'm getting better at not overcomplicating my ideas, which is pretty pleasing.

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